June 2, 2026 11: 00 a.m. | Guangzhou/Bangkok-Haihui Global Trade Services and Thailand Heju (Taiheju), a leading local real estate overall solution service provider, formally signed a strategic cooperation agreement in Bangkok. Relying on the accurate judgment of the development trend of the Southeast Asian market and the in-depth insight into the core needs of Chinese enterprises going to sea, the industry will fully integrate the core advantages of cross-border trade, local resources, industry experience and global service network, provide one-stop and full-chain landing services for Chinese enterprises in Thailand and Southeast Asia, and reshape the new pattern of Chinese enterprises' going to sea services.

Under the background of the development of globalization and the continuous promotion of the "Belt and Road Initiative" initiative, Southeast Asia has become the core destination for cross-border investment and overseas layout of Chinese enterprises by virtue of its superior geographical advantages and broad market potential. However, at present, most Chinese enterprises are still facing multiple practical difficulties when going out to sea. Cultural differences between China and Thailand, barriers of overseas policies and regulations, and unfamiliar business operation environment have become the core invisible threshold for cross-border development of enterprises. Enterprises are not only difficult to accurately cut into the local market and find the right development track, but also lack professional and reliable localization support, which is prone to the development problem of "acclimatization. The high cost of trial and error, communication cost and landing cost seriously restrict the pace of Chinese enterprises to deepen the Southeast Asian market.

In view of the common pain points in the industry, Haihui Global Trade Services and Taiheju precisely complement each other and join hands with each other to innovate and create a dual-engine service model of "international vision and local deep cultivation" to accurately solve the industry problems such as difficult landing, difficult operation and deep cultivation of Chinese enterprises. As a professional service platform for enterprises going to sea, Haihui Global Trade Service has been deeply engaged in cross-border sea-going services for many years, has built a mature global service network, established a strict selection and due diligence system for overseas service providers, can fully verify the qualification, performance ability and market reputation of service providers, accurately match high-quality overseas resources for sea-going enterprises, and avoid cross-border investment and compliance risks in advance. It is a professional and reliable "guide" for Chinese enterprises ".

Since taking root in Bangkok in 2018, Taihe Ju has been deeply involved in the local market of Thailand for a long time, focusing on providing all-round enterprise real estate solutions for government and enterprise customers. Relying on its deep local market accumulation, Taihe Residence has built a full-dimensional service system covering industrial real estate, headquarters office, employee accommodation, commercial retail, hotel and residential investment, and idle asset revitalization. It has the ability to implement the whole process from site selection planning, construction and renovation to operation management and asset revitalization, and is a solid local backing for many enterprises to take root in Thailand and develop steadily.

This strategic cooperation has achieved the deep integration of the core competencies of both sides, completely breaking the traditional cross-border services "consulting and landing separation, information asymmetry, service links cumbersome" industry drawbacks. According to the cooperation agreement, Haihui Global Trade Services officially incorporated Taiheju into the core overseas service provider system, realizing the strategic level of high-quality resources between the two sides and seamless docking. All overseas enterprises that initiate the landing demand of Thailand market through Haihui Global can directly enjoy the one-to-one exclusive localization service of Thai Heju, eliminating all intermediate redundant links and greatly improving the response speed and docking accuracy of cross-border services.

Based on the innovative "platform selection of local deep cultivation" service model, the two sides jointly set up a complete enterprise to sea full-process service closed loop. At the front end of the business, Haihui Global Trade Services provides customized strategic planning, market research and analysis, compliance access consultation, high-quality resource matching and other professional services to control the development direction from the strategic source and avoid potential risks in overseas markets in an all-round way. At the back end of the business, Taiheju will undertake the implementation of the whole scene, it covers the whole life cycle services such as office and industrial site selection, site customization and renovation, compliance construction landing, team supporting construction, asset operation management, stock asset appreciation and revitalization, etc., and efficiently transforms the strategic planning of enterprises going to sea into real business results that can be landed, operated and value-added.

Compared with the traditional fragmented sea service mode, the new sea service ecology created by this cooperation has realized the double upgrade of service efficiency and service quality. The whole set of service links are standardized, visualized and transparent, covering the whole process of enterprises going to sea from early market selection, mid-term landing construction to late-term long-term operation. Each service link is clear and controllable, effectively reducing the trial and error cost, communication cost and operation cost of enterprises going to sea, significantly improving the market layout efficiency and success rate of Chinese enterprises going to sea in Thailand, and helping enterprises to complete the leapfrog development from "going out" to "going in and walking steadily.

At the signing ceremony, the relevant person in charge of Haihui Global Trade Services said that Taiheju's professional accumulation and mature localized operation landing ability in the Thai market for many years are highly consistent with the platform's core concept of "selecting high-quality local partners for overseas enterprises. This strong alliance has fully opened up the key links of cross-border services, successfully built a full-chain integrated solution of market entry, resource docking, project landing and long-term operation, continuously implemented the brand mission of "making it easier to go to sea", and helped Chinese enterprises to steadily cultivate the blue ocean market in Southeast Asia in an all-round and three-dimensional way.

The founder of Taiheju is full of expectations for this strategic cooperation. He said that Haihui Global Trade Service has a complete standardized service system and a wide range of high-quality corporate customer resources. The cooperation between the two sides is not only a deep synergy at the business level, but also a two-way win-win situation for enabling Chinese enterprises to go to sea and boosting economic and trade exchanges between China and Thailand. In the future, relying on the resource integration and complementary capabilities of both parties, we will provide high-quality, professional and refined full-process landing services for more Chinese companies in the Thai market.

The signing of the strategic cooperation in Bangkok is a milestone event in the field of Chinese enterprises' overseas services in Thailand, marking that Chinese enterprises' overseas services in Southeast Asia have officially entered a new stage of development of specialization, closed-loop and refinement. In the future, Haihui Global Trade Services and Taihe will continue to deepen multi-dimensional business collaboration, integrate the high-quality resources of both sides, continue to iteratively optimize one-stop enterprise sea solutions, and completely break through the service barriers of interconnection between Chinese and Thai enterprises.

The two sides will always take customer demand as the core orientation, continue to consolidate the localized service base, upgrade the whole chain service system, and strive to become the most trusted strategic partner of Chinese brands going to Thailand. To help more Chinese enterprises take root in Southeast Asia, open up the international market, empower the global development of enterprises with professional services, and promote China-Thailand economic and trade cooperation to a new stage of higher quality development.